New Cadillac ATS wants the premium middle class to gain new customers. Priced sedan starts at $ 33,990 in the United States.
The Cadillac ATS starts in a highly competitive segment and would like the German and Japanese premium models steal market share. He is above all against the BMW 3 Series, Mercedes C-Class, the position and the Lexus IS, which are in demand in the U.S. very much.
Powering the rear-wheel drive Cadillac in the basic version of a 2.5 liter 4-cylinder, which has with 6-speed manual transmission has a base price of $ 33,990. A version also ranks the 2.0 liter turbo engine, which comes with standard equipment at $ 35,795.
The 2.0-liter turbo can be optionally combined with a 6-speed automatic transmission and four-wheel drive. The automatic is standard then the top model, the 3.6 liter V6 with 320 horsepower that comes to U.S. $ 42 090 and also optionally available with all-wheel drive.
In North America, is the Cadillac ATS in the summer of 2012 at the start, in Europe you have to wait until early 2013. Especially important to the U.S. market for Cadillac sales in Europe will also move the ATS in small quantities because the secondary distribution and marketing / PR activities for a major sales success is not certain enough.