A promotional tour with a Ferrari on the historic city wall of Nanjing in China has caused outrage. Internet users overwhelmed the Italian automaker with criticism after a local representative of the Ferrari-century-old building for a public relations appearance was abused, as the state news agency Xinhua reported Wednesday.
"Donuts" on historic walls
The promotional event was a crane one developed specifically for the Chinese market special edition of 570 hp Ferrari F458 Italia on the 14th Century during the Ming Dynasty city wall built hoisted. Then complete the sports car led to several 360-degree rotations (burnout) - and left it fat black tire marks (so-called donuts) on the ancient stones. A day later, workers tried in vain to track wegzuschrubben.
Special model for 720,000 euros
According to Xinhua, the Ferrari was the equivalent of representative € 9,000 for the event on one of the best preserved sections of the city wall. The car was advertised on a limited special edition of 20 pieces F458 Italia in the value of 720,000 €, which was presented at the Auto China 2012th "A Ferrari for six million yuan for a 600 year old city walls ... What do the authorities in Nanking that?" Asked an Internet user. "We can not tolerate that Ferrari used the ancient city gate for a show and ruined," complained another.
Officials received a complaint
The city administration had "reprimanded" the responsible officials, Xinhua reported on. They have failed to get approval from higher up the event. One expert warned, meanwhile, the Ferrari-driving had caused the tire tread marks possibly deeper damage to the building.